Real estate and social media

Everyone needs a home where dream, love, passion all good things happen. These are the reason why, buying a house so important for all people on the earth. In 21^st century, how people making a house buying decision? Are they still cut the newspapers, magazines of their dream houses and share with others? No, people are using social media to acquire information of their potential home. Check out this video to see how powerful the social media is, it may beyond your imagination.

According to KW's blog , social media shortens the sales cycle by 40%.  How to make real estate selling performs well with the help from social media?

1.     Building relationship

No matter what industries, all buying and selling start from trust. Finding a house to live is always stressful, people are willing to have someone trustworthy to hold their hands and guide them. Social media is a place, organization can tell people who you are, what your story is, and you are always willing to help. To make potential customers feel the organization is a real “person” talking to them is far more better than a cold illusion. Such as Coldwell Banker Real Estate LLC. , they have built a good relationship with potential customers, professionals.

They show care to community, they make customers know they are real" person" they can talk, share, listen, care and always willing to help.

They asked customers to provide ideas and opinions about their business actions, and they care about customers' feedback. Customers would definitely feel they are valued to the company.

As I said before, social media is a tool can help organizations out, various tools have their own features, figure out the most fitful tools for industry is the most important for marketers, since the right tool can provide us with incredible results. For real estate, to let people see the visual result is the key. It is true that buying a house is a long and high logical behavior, but we all know this purchase can be very emotional one. Let potential customers see their dream house can be everything. In this case, social media like Pinterest, Instagram would do fantastic job. Customers can see pictures and add their favorite pictures to their Pinboard, compare and select, make buying decision easier to set. And based on Alex The Web Information 

The major users of Pinterest are females, one of the interesting thing is that in home related buying decision making process, female is the one always making buying decision.

Besides the relationship with potential customers, network with other professionals is also very important and useful, because it can not only help your customers find useful information easier, and also make the company itself connect with more helpful people and organization.

See, a photographer interact with Coldwell Banker Real Estate LLC.

Social media this tool can help real estate companies in a lot aspects.

• Build community within potential customers.
• Integrate company's mission, idea. and image.
• Build networks with related professionals.