Win-win solution inside your company

It seems like we have already gotten the full picture of groundswell, its advantages, and how to tap it, but we still have not fully discover the mystery of groundswell. As I mentioned in previous blog, we know that a win-win solution could be gained when companies find a proper way to interact with its groundswell, customers; however, there is another path for companies to refine this solution when they tap the groundswell inside their companies, employees.




Qualcomm, a company found in 1985 by 7 veterans, who “decided they wanted to build ‘Quality Communications.” This company ranked the No. 1 of the employer with the greatest jump in employee happiness year over 2013.  Qualcomm experienced a significant increase in company reputation. This success gained Not only by providing qualified products but also by satisfying staff inside company. With 30% revenue increase last year, Matt Miller, CareerBliss chief technology officer, says, “the company has seen successful growth in their business, which is shown by the satisfaction of their workforce.”

This example illustrates that the importance of taping groundswell inside companies. Companies could build closer relationships with employees and employees’ relationship with each other in order to arouse initiatives on their employees. Some enthusiastic employees could be chosen as positive incidents for all other employees by supporting them inside the groundswell. Also, there are always some communication gaps between high management and basic employees, while these employees are the persons who directly interact with customers and know the market needs. Feedbacks from employees are precious, and taping the groundswell inside companies would be a short cut to gain these feedbacks.

As a reminder, companies should be prepared well before tapping groundswell inside of them so that staff and managers can participate fully and efficiently.